What makes Winc truly unique within the $70Bn wine market (with $2.6Bn in online sales in 2019 alone, growing 22% YoY) is how it leverages data from its customers to identify trends and produce consumer-led wines that are loved by the masses. Its ownership of real-time feedback (3.5M+ ratings from 542K+ members) is unheard of in the traditional wine business; combined with its omni-channel model, Winc’s platform serves as a formula for unprecedented scale and adaptability.
Winc’s diversified approach (DtC online membership and national wholesale & retail) outperforms traditional wine companies in a key area: optimizing around customer preferences instead of shelf space. Through a direct-to-consumer relationship with its customer, plus nationwide distribution of its flagship brands in sellers like Whole Foods, Vons, and national restaurant chains, Winc delivers a unique and convenient user experience for its largely millennial customer base.
Winc is reimagining the path from grape to glass, delivering quality wines and innovative wine brands that can scale beyond a successful online membership subscription into premium restaurants and retailers nationwide.