accessibilityaccreditedactiveactivityaimalarmalign-bottomalign-center-horizontalalign-center-verticalalign-leftalign-rightalign-topanchorangelannoyedapplearchivearrow-downarrow-leftarrow-rightarrow-uparticleat-signawardbalanceballoonbandaidbarcodebellbicyclebinocularsblindboatbook-closedbookbookmarkbookmarkedbooksbottlebriefcasebrushbugbullhornbuscabinetcakecalendarcameracarcashcertificatechalkchart-barschart-linechart-piechatcheckmarkchevron-downchevron-leftchevron-rightchevron-upcircle-arrow-downcircle-arrow-leftcircle-arrow-rightcircle-arrow-upcircle-backwardcircle-checkmarkcircle-chevron-downcircle-chevron-leftcircle-chevron-rightcircle-chevron-upcircle-crosscircle-ejectcircle-exclamationcircle-facebookcircle-firstcircle-forwardcircle-googlepluscircle-gustcircle-lastcircle-linkedincircle-minuscircle-nextcircle-pausecircle-play-thincircle-playcircle-pluscircle-previouscircle-questioncircle-stopcircle-twittercircleclipboard-checkclipboardclockcloud-databasecloud-downloadcloud-fogcloud-gearcloud-lightningcloud-lockcloud-raincloud-snowcloud-synccloud-uploadcloudcocktail-glasscodecombinecomment-fillcommentcommentscompassconfusedconnectconstruction-coneconstructioncontactscoolcopycredit-cardcropcrosscrowncubedatabasedeletedesigndesktopdiamonddicedinnerdisconnectdocumentdownloaddrawerdreamdropletdumbbellearthediteggellipsisenter-downenter-leftenter-rightenter-upenterenvelopeevilexcludeexit-downexit-leftexit-rightexit-upexitexpandeye-droppereyefacebookfactoryfeatherfile-audiofile-codefile-imagefile-videofile-zipfilefilm-playfindfirefirst-aidflagflip-horizontalflip-verticalfloppy-diskfolderfootprintframefunnelgamepadgasgeargiftglassglassesgoogleplusgraduationgrin-evilgringroupgungusthamburgerhammerhappy-grinhappyheadsetheart-fillhearthistoryhomeiconsinboxintersectipadiphonekeykeyboardkeyholeknifelablamplaptopleafleave-downleave-leftleave-rightleave-uplibrarylifebuoylighterlightning-boltlinklinkedinlistlocationlocklotusmadmagicmagnetmalletmanmapmedalmeet-downmeet-leftmeet-rightmeet-upmic-mutemicminusmoonmousemovemusic-notemusicmustachemutenavigationneutralnewsoptionsoutletpaint-rollerpaintbrushpairpaper-planepaperclippaperspastepatchpawpenpencilphonephotopicturepinpine-treeplaneplayplaylistplug-cordpluspodiumpowerpresentationprinterprofilepulsepuzzlequestionquote-closequote-openradiorank1rank2rank3receptionrecycleredorefreshregisterreply-allreplyroad-signrocketrulersadscissorsscreensearchshareshieldshipshirtshockedshrinkshufflesignalsitemapskullsmartphonesmilespeed-fastspeed-mediumspeed-slowspell-checksquaresubtractsunsyncsyringetabtablettagtagstargetteacupterminalthumbs-downthumbs-uptickettilestimertoilet-papertonguetoolstrailertraintransmissiontrashtreetrophytrucktvtwitterumbrellaundounlinkunlockuploaduserusersvolume-highvolume-lowvolume-mediumvolumewarningwheelchairwifiwinkwomanwonderingwrenchzoom-inzoom-out

SoftwarePredictive AnalyticsBusiness AnalyticsTel Aviv

Zirra

A platform that offers users company analysis tools powered by data science and machine learning.


About Zirra

Zirra empowers investors, executives, and other users with a simple-to-use toolbox of analysis outputs that traditionally had been available to a select few.

Zirra offers unique applications of Artificial Intelligence (AI). Zirra collects and aggregates data from a myriad of public and private information sources, including structured directories, semi-structured databases, and completely unstructured text. Additionally, we generate proprietary new data via crowdsourcing and market surveys. We utilize the latest techniques in Natural Language Processing (NLP) to process large volumes of unstructured text, to detect companies and their semantic context, to model their interrelationships, and to derive dynamic indicators.

We then apply data science and machine learning to produce competitive company analysis products, continuously updated ratings, rankings, and comparisons, and uncover risks and opportunities.

Key Events:

  • Launched in 2014
  • Recognized by Office of Chief Scientist in Israel 2015 & 2016
  • Raised $1.4M led by Moshe Lichtman, AOL Nautilus (now Verizon Ventures) in July 2016
  • Launched Zirra’s Spotlight and Due Diligence Online Reports in August 2016
  • Planning Launch of an innovative Company Analysis Bot in August 2017

Zirra's customers include global and Tier 1 brands such as Microsoft Ventures, Deutsche Telekom Capital Partners , SilverLake Sumeru, Visa Israel, and Verizon Ventures. Using regularly for Investment Screening and Support. In addition, Zirra is in final stages of establishing a strategic agreement with one of the Leading Stock Exchanges, where Zirra's various solutions will play an integral part of their platform.  

Zirra's investors are recognized subject matter experts. Moshe Lichtman founded Microsoft Israel R&D Centers, Professor Dan Galai  (The Co-Inventor of the VIX Index) and Professor Zvi Weiner are globally recognized researchers in the field of company rating and market risk analysis. 

Zirra's unique technology has been recognized by the Israeli Office of Chief Scientist (OCS), resulting with 2 different research grants, valued at $400k in total. 

Product & Service

Zirra’s products are live and in regular use. The offering consists of the following products:

  • Interactive Company Analysis Bot (Immediate and Interactive). Our technology is easily accessible to anyone using the first of its kind AI powered analysis Bot, known as "Emmett." You can speak to him in simple English and he answers in seconds with insights about any company. Emmet will target use by the Executive Set – CEOs, Product Managers, Sales, BD, HR - and will be offered on a freemium business model. 
  • Online Company Analysis & Indicator Reports (Immediate and Interactive).  We offer packaged, up to date, company and market reports on demand. These offering targets Angel Investors, Venture Capital Firms, Private Equity Firms, and Investment Banking Firms and is offered on a subscription basis.
  • Curated Competitive Analysis Reports (2-3 Days) and  Curated Due Diligence Reviews (up to 7 days). These are offered to Venture Capital Firms, Fintech & Rating Companies, Private Equity Firms, and Investment Banks via custom report or subscription prices. 
  • In addition, we offer a Fully Functional API for partners who wish to integrate analysis inputs into their own offerings. The API is offered to Search Directories as well as Funding Platforms on a subscription model.

Media Mentions

Team Story

Moshit, Aner, and David have had very different career paths prior to Zirra - yet each they saw market need for Zirra.

In her work as an investment banker, Moshit noticed how investors and CEOs did not make use of important data due to a simple fact - the data was unavailable and was not translated, in timely manner, to relevant insights. As a senior executive at three different startups, Aner would sit in on board meetings where decisions were based on storytelling and not on factual analysis of the company's performance and its market. As a technologist with a finance background, David was busy coding up a personal project that enabled retail investors to make investments at the same pace as institutional players, and was dismayed by the data asymmetry problem, wherein large investors can pay for better data and intelligence and the smaller guys cannot.

Hence, when Moshit, Aner, and David met they immediately clicked on a single target - making private companies transparent for investors. They were told it was not possible. It did not deter them. They received skeptical looks from customers. A few months later these customers became investors. Now, their passion is to build a universal AI-powered infrastructure for comprehensive company analysis. They’ve already successfully recruited top AI and Big Data engineers, signed on global enterprise customers such as Microsoft and Verizon, and are finalizing a strategic partnership with one of the leading Stock Exchanges. 

Founders and Officers

Moshit Yaffe

Co-Founder and Chief Executive Officer

Moshit is a seasoned investment and management professional who founded a boutique investment banking firm that successfully raised over $70M in venture capital for 15+ clients. As CEO of Vigilant Technologies, she led the company through its IPO and merger. Moshit is a qualified attorney who earned her LL.B. from the Interdisciplinary Center (IDC) Herzliya.

Aner Ravon

Co-Founder and Chief Product Officer

Aner transforms innovative ideas into addictive user experiences. He has led both product and marketing at Celltick, Logiamobile, Followap and Cyren (Commtouch). At Celltick, Aner built global revenue channels that spanned 16 countries and grew revenue to $40M. At Commtouch, he managed the custom email product and business, a B2B service with 150 customers and 17M users. Zirra is Aner’s second startup, after co-founding HooQs mobile media service in 2008. Aner holds a BA in Economics from Tel Aviv University.

David Hessing

Chief Technology Officer

David leads all technology and algorithm development at Zirra. He started his career at Bridgewater Associates, where he wrote an automated dividend accounting engine for a $500 million equity fund. He then became Chief Architect at Topcoder, where he evolved the company’s proprietary competitive crowdsourcing software development platform. David holds a BA in Computer Science and Philosophy, and an MS in Computer Science specializing in machine learning, both from Columbia University (magna cum laude).

Moshit Yaffe

Co-Founder and Chief Executive Officer

Moshit is a seasoned investment and management professional who founded a boutique investment banking firm that successfully raised over $70M in venture capital for 15+ clients. As CEO of Vigilant Technologies, she led the company through its IPO and merger. Moshit is a qualified attorney who earned her LL.B. from the Interdisciplinary Center (IDC) Herzliya.

Aner Ravon

Co-Founder and Chief Product Officer

Aner transforms innovative ideas into addictive user experiences. He has led both product and marketing at Celltick, Logiamobile, Followap and Cyren (Commtouch). At Celltick, Aner built global revenue channels that spanned 16 countries and grew revenue to $40M. At Commtouch, he managed the custom email product and business, a B2B service with 150 customers and 17M users. Zirra is Aner’s second startup, after co-founding HooQs mobile media service in 2008. Aner holds a BA in Economics from Tel Aviv University.

David Hessing

Chief Technology Officer

David leads all technology and algorithm development at Zirra. He started his career at Bridgewater Associates, where he wrote an automated dividend accounting engine for a $500 million equity fund. He then became Chief Architect at Topcoder, where he evolved the company’s proprietary competitive crowdsourcing software development platform. David holds a BA in Computer Science and Philosophy, and an MS in Computer Science specializing in machine learning, both from Columbia University (magna cum laude).

Notable Advisors & Investors

Prof. Dan Galai

Investor, The co-inventor of the VIX Index. Professor of Finance and Banking.

Moshe Lichtman

Investor, Co-Founder & General Partner at IGP. Served as Corporate VP at Microsoft.

Prof. Zvi Wiener

Investor, Professor of Finance. The Dean of The Business School at the Hebrew University.

verizon ventures

Investor, Combining smart capital with access to Verizon's ecosystem and strategic roadmap

Q&A with the Founder

  • Can you explain how your AI rating and commentary works?
    Our rating and competitive analysis are based on customized algorithms that leverage our expansive and curated data. We use many techniques, including statistical regression models, custom NLP entity recognition, several NLP word embedding algorithms and ML classifiers. Our systems are training on both labeled and unlabeled dataset, which are continuously updated by crowd feedback, entrepreneur feedback and expert feedback. Thus the algorithms are constantly recalibrated to achieve human-type insights.
  • How long does it take to produce a sample report
    A first look takes minutes. A Spotlight report takes up to 1-2 hours of quality control and editorial work (not by an analyst), a Due Diligence report takes 7-13 hours of work, and is used mainly for summarizing and integrating survey and expert feedback.
  • Do you have any major data source providers that you are dependent?
    No. Keep in mind our major sources are news, publications and company websites. In addition, we use dozens of structured data sources. As a result, there are multiple options for each parameter. For example, 2+ sources for website traffic, or patent filings, and so on.
  • Are enterprise contracts based on the number of reports generated or do you have more custom consulting work?
    We try to secure monthly / yearly subscriptions deals. Pricing for reports focused subscriptions range from $149 / Month (Angel) through $499 / Month (Family Office / Small VC) to $1,999 / Month (Private Equity and Enterprise). We are now launching our API and expect monthly subscriptions to start at $1,000 / Month and reach $10,000 / Month for large enterprise customers.
  • Who’s the closest competitor that customers compare you against?
    Customers initially compare us to CB Insights and Mattermark, then they learn we offer far advanced analysis tools and that we do not compete with data aggregation. In reality, we use the same sources our suggested competitors use and data is quickly becoming easier to access and commoditized. It's the analysis and insights that make the difference
  • The Q&A with the Founder is based on due diligence activities conducted by SI Securities, LLC. The verbal and/or written responses transcribed above may have been modified to address grammatical, typographical, or factual errors, or by special request of the company to protect confidential information.

    Investor Perks


    Investor Perks

    $10k+ - Bronze

    • Free bot use for one year

    $50K+ - Silver

    • Free bot use for one year
    • Deep analysis on one company of choice

    $100k+ - Gold

    • Free bot use for one year
    • Deep analysis on one company of choice
    • Invited to an exclusive investor dinner with executive team and previous investors

    It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.

    Frequently Asked Questions

    Making an Investment in Zirra
    How does investing work?

    When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Zirra. Once Zirra accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Zirra in exchange for your shares. At that point, you will be a proud owner in Zirra.


    What is the difference between preferred equity and a convertible note?

    Preferred equity is usually issued to outside investors and carries rights and conditions that are different from that of common stock. For example, preferred equity may include rights that prevent or minimize the effects of dilution or grants special privileges in situations when the company is sold.

    A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. The investor effectively loans money to a startup with the expectation that they will receive equity in the company in the future at a discounted price per share when the company raises its next round of financing.

    To learn more about startup investment types check out “How to Choose a Startup Investment” in our academy.


    What will I need to complete my investment?

    To make an investment, you will need the following information readily available:

    1. Personal information such as your current address and phone number
    2. Employment and employer information
    3. Net worth and income information
    4. Social Security Number or government-issued identification
    5. ABA bank routing number and checking account number (typically found on a personal check or bank statement)

    Because Zirra is offering its securities under Rule 506(c) of Regulation D, your status as an Accredited Investor will also need to be verified and you will be asked to provide documentation supporting your income, net worth, revenue, or net assets or a letter from a qualified advisor such as a Registered Investment Advisor, Registered Broker Dealer, Lawyer, or CPA.


    What if I change my mind about investing?

    Until a closing occurs, you may cancel your investment at any time, for any reason. You will receive an email when the closing occurs and your shares have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your portfolio page.


    After My Investment
    How can I sell my shares in the future?

    Currently there is no market or liquidity for these shares. Right now Zirra does not plan to list these shares on a national exchange or another secondary market. At some point Zirra may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Zirra either lists their shares on an exchange, is acquired, or goes bankrupt.


    How do I keep track of this investment?

    You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement.


    Other General Questions
    What is this page about?

    This is Zirra's fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity.


    What are the risks of this investment?

    This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire investment amount. In addition to these risks, you should carefully consider the specific information and risks disclosed in Zirra’s profile.